The Brand Operating System Preorder
Advance Praise
"Tactical dependence leads inexorably to commoditization."
Marty Neumeier
author of The Brand Gap
"Chock full of invaluable advice for business leaders and brand professionals alike."
Rob Meyerson
co-author of Designing Brand Identity
"Most branding books are too timid to attempt this."
David C. Baker
author of The Business of Expertise
About The Author
Marc V. Stress — brand strategist and Professor of Practice at Syracuse University's School of Design, with more than 25 years helping organizations build brand into how they operate.
Every quarter costs more because the foundation isn't there.
Most companies treat brand as a coat of paint — something applied after the real decisions are made. Then wonder why every quarter costs more and returns less. The Brand Operating System from publisher Oberfeld Press is a framework for building the layer underneath: the trust architecture that makes marketing efficient, pricing defensible, and growth compounding instead of linear. For founders, CMOs, and anyone who's had to make the case for brand to a room full of skeptics.
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