Work With Me
Something's not holding.
Maybe it's obvious — a repositioning before a raise, a merger that left two voices in one building, a founder trying to step back from being the face of the company. Maybe it's quieter — brand decisions made in isolation, a story that used to be sharp now softening at the edges, nobody accountable for whether it still holds as the company changes shape.
Either way, that's the starting point. Not a deliverable. A break.
Who This Is For
I work with professional services firms, B2B technology companies, financial institutions, and growth-stage companies — organizations complex enough that brand has stopped being a marketing question and started being an operating one.
If brand still lives in a logo file and a slide deck, this isn't the right conversation yet. If the brand started showing up in board meetings, hiring decisions, and how leadership explains the company to itself, we should talk.
How This Works
Some brand problems have an edge. A repositioning before a raise. A merger that leaves two voices in one building. A founder who needs to step back from being the face of the company. These have a start and an end — scoped, timed, done when they're done.
Other problems are cyclical. They resurface every quarter when a new hire misreads the voice, or a board deck contradicts the last one, or nobody in the room is accountable for whether the brand still holds together as the company changes shape. These need a standing relationship — someone reviewing decisions on a regular cadence, not once and gone.
I work both ways. Which one you need depends on what's breaking, not on which sounds better.
Project Engagements
Fixed scope, fixed timeline. Brought in to solve something specific and leave the org able to run it without me.
Ongoing Advisory
Monthly retainer, open-ended. Brought in to hold the line as the org keeps moving — reviewing decisions before they ship, catching drift before it compounds, available when something needs a second read.
Tell me which one is yours.
What a Retainer Looks Like
A retainer isn't a subscription to available hours. It's a standing seat.
I check in on a set cadence — not waiting to be asked — so drift gets caught before it becomes a fire, not after it. Anything urgent in between gets a fast turnaround. The exact rhythm gets set per engagement.
Track Record
Before OK Marc, I ran two branding firms across two decades — client work included Legrand, Saab, Bristol Myers Squibb, and Vivendi. The thinking behind how I work now is laid out at length in my 2026 book The Brand Operating System.
Next Step
If this sounds like your situation, the fastest way to find out is a conversation, not a proposal.