Your Prism result
Find what's making sales harder than it should be.
Most of the time the cause is the brand: what the company says it is no longer matches what buyers experience.
The signs usually show up in sales first.
The company grew. The story didn't.
What you say about the business describes the company you were three years ago.
Deals come down to price.
Buyers can't see the difference, so they compare on the one thing they can.
Every rep tells it differently.
Ask five people what the company does and you get five answers.
Something changed. The market doesn't know.
New market, new ownership, new capacity, and buyers still see the old company.
The brand as your buyers actually meet it.
Prism, taken by each leader
Every member of the leadership team takes Prism individually. Where their answers diverge is itself a finding, and the free version can't show it.
Five to eight interviews
Conversations across leadership and sales about how the company is explained, sold and delivered.
The real sales materials
The deck, three recent proposals and the website, reviewed as a buyer would encounter them.
Recent wins and losses
A walk through what closed and what didn't, with whoever leads sales.
Decisions, not documents.
A constraint map
Where the brand is limiting growth, written in business terms your leadership team already uses.
A ranked list of fixes
What to fix, in what order, and why that order.
A working session
The leadership team agrees on what to do first, before anyone leaves the room.
Three steps. Two to three weeks.
1. Kickoff
Agree on who takes Prism, who gets interviewed and which materials to review.
2. Examination
Prism results, interviews, materials and the wins-and-losses walk-through.
3. Debrief
The constraint map and ranked fixes, then the working session.
Leadership time: about three hours per leader, across Prism, one interview and the working session.
$[FEE]
One fixed fee. If ongoing advisory begins within 60 days of the working session, the full fee is credited toward it. The audit stands on its own either way.
Start the audit →Not a rebrand. Not sales training. No design deliverables. The audit finds what's making sales harder and gets leadership aligned on the fix.
[What was diagnosed, and what changed as a result. Intervention language: the constraint found, the decision made, the business outcome.]
The audit applies the framework from The Brand Operating System: The Architecture of Trust, Authority, and Growth.
Start the audit, or talk first.
Start the audit
Answer a few questions about the company and the leadership team. An agreement and invoice follow within one business day.
Start the audit →Talk first
A short call to see whether the audit fits your situation and answer questions about how it works.
Book a fit call →A few questions to start.
Prism measures six components of brand infrastructure — delivery, authority, coherence, reliability, integration, and scalability — drawn from the frameworks in The Brand Operating System. It maps them against the stage your business is currently operating. The gap between the two is where the problem lives.
You'll get a Brand Alignment Score, a breakdown of all six components, and the specific constraint most likely to limit what comes next.
Built for professional services firms and B2B companies where the brand isn't a campaign — it's the business model.
The Takeaway
"The end result does a great job of breaking down the problems without making the user feel overwhelmed."
— Monica, Director of Operations
"Every question is specific and targeted. There's no fluff. It gives you a clear baseline for where the real constraint is."
— David CEO & Founder
"Prism gave me the vocabulary to make a case for why we need to invest in our brand."
— Scott Director of Marketing